About Us | Premier Properties Group

Founded 2007

A Charlotte Story

Premier Properties Group was founded in 2007 by Sarah and Daniel Whitmore, a husband-and-wife team who fell in love with Charlotte's energy, its rapid growth, and its community spirit. After years working with large national brokerages, they saw a gap: Charlotte families deserved a brokerage that combined big-firm resources with genuine, personalized care.

Starting with just two agents and a small office on Providence Road, they closed their first million-dollar listing in Myers Park within six months. Word spread. By 2012, the team had grown to six agents, and by 2018, they had crossed $100M in annual sales volume.

Today, Premier Properties Group is one of Charlotte's most respected independent brokerages — with $450M+ in lifetime closed transactions, 1,200+ families served, and a reputation built on honest guidance and outstanding results.

$450M+

Closed Transactions

Our Mission & Values

Everything we do comes back to three core principles that have guided us since 2007.

Integrity First

We tell clients what they need to hear, not what they want to hear. Honest pricing guidance, transparent fee structures, and advice we'd give our own family members — every time.

Client-Centered

Your goals, timeline, and priorities drive every decision we make. We listen deeply, adapt our approach, and are available 7 days a week because real estate doesn't follow a 9-to-5 schedule.

Results-Driven

We measure success by your outcomes — not transaction volume. Our 18-day average market time and 3.2% above-asking-price track record for sellers speak for themselves.

The Team

Meet Our Agents

Six seasoned professionals dedicated to making your Charlotte real estate experience exceptional.

Sarah Whitmore

Founder & Principal Broker

18 years in Charlotte real estate. Luxury specialist with $180M+ in luxury sales. Myers Park and SouthPark expert.

NC Broker #BRK-192847 CRS Certified

Daniel Whitmore

Co-Founder & Investment Specialist

Investment and commercial real estate expert. Built clients' portfolios totaling $25M+ in holdings. Dilworth and NoDa specialist.

NC Broker #BRK-192847 Investor Certified

James Morrison

Senior Agent — Buyer Specialist

First-time buyer expert and relocation specialist. 12 years helping families navigate Charlotte's competitive market.

ABR Certified Relocation Expert

Patricia Lawson

Agent — Luxury & New Construction

Ballantyne and Pineville specialist with deep builder relationships. Helps buyers navigate new construction contracts with confidence.

New Construction Certified LHC Designation

Alicia Reyes

Agent — Bilingual (English/Spanish)

Serving Charlotte's growing Hispanic community with bilingual expertise. Plaza Midwood, NoDa, and Uptown specialist.

Bilingual Agent ABR Certified

Kevin Chu

Agent — Data & Market Analyst

Former data analyst turned agent. Brings a quantitative edge to pricing strategy and market trend analysis for buyers and sellers alike.

Market Analytics SRS Designation

Our Journey

18 years of growth, milestones, and community impact.

2007 — Founded

Sarah and Daniel Whitmore open Premier Properties Group on Providence Road with 2 agents and a vision for personalized Charlotte real estate service.

2010 — First $1M Listing

Closed our first million-dollar listing in Myers Park in just 9 days — a sign of what was to come in the luxury segment.

2013 — Team Expands to 6 Agents

Brought on four new agents covering Ballantyne, NoDa, Uptown, and the investment market. $50M in annual sales volume achieved.

2018 — $100M Annual Volume

Crossed $100M in annual sales volume. Launched dedicated investment and luxury divisions to serve Charlotte's growing high-net-worth community.

2021 — Charlotte's Top 10 Team

Ranked among Charlotte's Top 10 real estate teams by Charlotte Business Journal for volume and client satisfaction. 800+ families served.

2025 — $450M+ Lifetime Closed

Celebrated our 18th year in business and surpassed $450M in lifetime closed transactions. Still growing, still independent, still family-run.

About Premier Properties