About Us | FitForce Performance Denver

Our Beginning

FROM GARAGE GYM TO DENVER'S PREMIER STUDIO

In 2015, Marcus Webb was training clients out of a 600 sq ft garage in Capitol Hill with a squat rack, some kettlebells, and an unwavering belief that personalized coaching beats expensive gym memberships every single time.

Word spread fast. Within 18 months, the waitlist was longer than the client roster. In 2017, FitForce Performance opened its first commercial space on Colfax Ave — 3,800 sq ft of performance-focused training space with no monthly membership machines, just intentional coaching.

Today, FitForce serves 200+ active members across Denver with 8 certified coaches, an online program available nationwide, and a track record of 500+ successful transformations. The garage is long gone. The mission hasn't changed.

What Drives Us

MISSION & VALUES

"To deliver expert, personalized fitness coaching that creates lasting change in the lives of our clients — physically, mentally, and emotionally."

SCIENCE FIRST

Every program we write is rooted in exercise science. We follow the evidence, not trends. Your results are too important for guesswork.

RADICAL ACCOUNTABILITY

We hold you accountable — and hold ourselves to the same standard. If you're not getting results, we change the plan. No excuses, just solutions.

WHOLE PERSON WELLNESS

Fitness is a vehicle for a better life. We care about your sleep, stress, relationships, and mindset — not just your bench press numbers.

The Coaches

MEET YOUR TEAM

Every FitForce coach is NASM-certified, experienced, and genuinely invested in your success.

MARCUS WEBB

Head Trainer & Founder

NASM-CPT, CSCS, PES. 12+ years experience. Specializes in body recomposition and strength performance.

CSCS PES NASM-CPT

ASHLEY TORRES

Women's Fitness Specialist

NASM-CPT, Women's Fitness Specialist, Pre/Postnatal cert. 8 years helping women build strength and confidence.

WFS Pre/Post NASM-CPT

JORDAN KIM

Sports Performance Coach

CSCS, USAW Level 1, former D1 collegiate sprinter. Works with competitive athletes in 12+ sports.

CSCS USAW-L1 D1 Athlete

PRIYA PATEL

Nutrition Coach

Precision Nutrition Level 2, NASM-CPT, RD. Helps clients build sustainable eating habits that fuel performance.

PN-L2 RD NASM-CPT

CERTIFICATIONS & CREDENTIALS

Every FitForce coach exceeds industry standards

NASM Certified Personal Trainer

CSCS — Strength & Conditioning

Precision Nutrition Level 1 & 2

NASM Performance Enhancement Specialist

USA Weightlifting Level 1

CPR/AED Certified — All Staff

Our Journey

10 YEARS OF GROWTH

2015

THE GARAGE DAYS

Marcus Webb launches FitForce from a 600 sq ft garage in Capitol Hill with 6 founding clients and a squat rack.

2017

FIRST COMMERCIAL STUDIO

FitForce opens at 2847 Colfax Ave — 3,800 sq ft with equipment for 3 simultaneous PT sessions and a group fitness area.

2019

100 CLIENT MILESTONE

FitForce reaches 100 active clients. The team grows to 4 coaches. Ashley Torres and Jordan Kim join as head specialists.

2021

ONLINE COACHING LAUNCH

COVID pushes innovation. FitForce launches the online coaching app and serves clients in 22 states within 6 months.

2023

STUDIO EXPANSION

Studio doubles to 7,500 sq ft. Sports performance turf, new group fitness room, and dedicated nutrition coaching suite added.

2025

500+ TRANSFORMATIONS

FitForce celebrates 500 client transformations, 8 coaches, 4.9 stars on Google, and the best team in Denver fitness.

BUILT FOR RESULTS